Article Marketing and The Power of Proliferation

The power of proliferation...it's a simple web site promotion concept with amazing results. Submit high quality articles to article directories and watch your web site traffic increase as your articles proliferate. Simple concept; proven results.  Read on to learn why article marketing works and how you can take advantage of this dynamic web site promotion strategy.

Search engines use bots to scour the internet and index the vast number of web pages found by the bots.   Using complicated algorithms, each search engine categorizes and ranks the billions of web pages discovered by their bots.  The algorithms are highly complex, unique and essentially the “secret sauce” of each search engine.  In spite of their complexity, they all use fundamental processes for ranking each website.  The basic building blocks of these algorithms are link popularity and link quality.  In a nutshell, the number of links pointing to your web site and the quality of those links determines the importance of your web site and your ranking within the search engines.  Search engines view each link pointing to your site as a "vote" and the more votes your web site receives, the higher the rankings!  To improve your search engine ranking and ultimately boost traffic, increase your link popularity and the quality of incoming links.  More on that in a moment; but first a short detour to explain a foundational matter.

When building a home, the foundation must be built on solid ground.  Similarly, your journey to build link popularity should only begin after your website foundation is firmly rooted.  Onpage optimization builds a solid foundation.  It involves tweaking aspects on or within your web site that search engines use in part to determine ranking.  Two important factors are quantity and quality of content.  Size does matter - the more content your web site has the better.  Quality also matters – your content must be concise, keyword rich and user friendly.   Build this foundation first or your efforts to build link popularity will be for naught.

Now back to link popularity and quality - offpage optimization involves improving factors that are not located on or within your web site that search engines use to determine your ranking.  Link popularity and link quality are two important offpage optimization factors.  To reiterate, link popularity simplistically is the number of web sites on the internet that have a link to your web site.  Essentially, these are votes of credibility for your website.  Link quality is the page rank, significance, anchor text and several other factors of the sites that link to you.  Think of this in terms of how strong the vote is for your site.  While on and off page optimization are outside the scope of this article, you may be wondering, how this all relates to the title of this article.  It is important to understand the concepts of link popularity and link quality to fully appreciate the power of article marketing.

Article marketing is a proven strategy for boosting your link popularity. Here’s why.  Each article you prepare for distribution will include a short resource box at the end of the article that includes a link to your web site.  Post the article to multiple article directories and you get a free one-way link back to your web site.  Choose your anchor text wisely and you will improve your link quality too.  Think of it as a double edged sword - one strategy to improve link popularity and link quality.  Submit each article to several hundred article directories and you get a free one-way link back to your web site from every article directory.  Hundreds of free one-way links and you control the anchor text! By the way, there are tools to automate the submission process and get you ahead of the competition. 

But wait, there’s more.  Truly informative and compelling articles will get an added boost by ‘the power of proliferation’.  Many web masters are in desperate need for additional content for their web sites, newsletters, and e-zines.  You can capitalize on this need and supply the content via informative articles.  As more web masters post your content, you get more free one-way links.  As your articles proliferate, you will begin to see more traffic coming from the embedded links within your articles.  This organic traffic is not dependent on search engines.  You’ll enjoy traffic for many years regardless of your search engine rankings.

If you are not publishing articles, what are you waiting for?  Get on the band wagon today.  Article marketing and the power of proliferation can boost your search engine ranking and boost your traffic.  Register at the Article Node and start submitting your keyword rich articles today.

To simplify the article submission process, check out the link on the left navigation bar to Instant Article Submitter and on the right navigation bar to Article Submitter Pro. Both tools will help you ease the pain of submitting articles to hundreds of article directory sites.